Beach Bodies

As you may know, Protein World launched this ad campaign designed to make people feel bad about their weight.

Since then, there has been somewhat of a public outrage.  People have been defacing the ads with more positive messages or standing around the ads in their own bikinis, even though they didn't fit the "beach body" image provided by this ad. 

Plenty of companies have also joined in, presenting their own ads to promote body positivity.

Companies have been using women's insecurities like this for years to help sell products and people are finally taking a stand against it, promoting positive body images.